So making new videos and music wasn't enough for OK Go apparently. Now, they're entering the foray of recording labels.
Yesterday they announced the beginning of Paracadute Records. The label will be operated by the band and will take over all distribution and promotion for OK Go. No word on if they will look for more artists.
"We'd like to thank the people who have worked so hard on our behalf," said OK Go singer Damian Kulash. "And we'd like to thank our fans for making this choice an easy one for us."
That same night, you can catch the band performing on Jimmy Kimmel Live. They'll also finish their TV rounds later in the month with Letterman on April 28, Colbert on April 29 and Fallon on May 4.
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