here's the official word
New York, NY, - 4.20, 12:01 a.m. - As the crowd, who had been treated to almost two hours of live music by Los Angeles culture mashers Ozomatli, filed out of the Bowery Ballroom just after midnight, this year's Bonnaroo Music& Arts Festival is going to be bigger, better and even more tasty. Tonight the popular music festival that Rolling Stone called one of "50 moments that changed the history of Rock& Roll," announced another monumental addition to their line-up: BONNAROO BUZZ! With this unique joint venture, Ben & Jerry's has once again elevated music and ice cream to another level.
Bonnaroo Buzz was introduced at the invite-only event to Bonnaroo fans, Ben & Jerry's Chunkmailers and Ozomatli mashers. The flavor concoction contains light coffee and malt ice creams with whiskey caramel swirls and English toffee pieces.
"To create something iconic like a Ben & Jerry's flavor is a giant highlight in a long list of incredible Bonnaroo moments," says Superfly's Richard Goodstone. "We had a great time working with their team to create this flavor. We think our fans are going to love it."
Bonnaroo will donate their share of the proceeds to the Bonnaroo Works Fund whose goal is to further the organization's community investment and philanthropic endeavors. Since Bonnaroo's inception, the organization has demonstrated a strong commitment to supporting numerous local, regional and national non-profits, with a special focus on the Coffee County community where the festival is based.
"Having unique Scoop Shop-only flavors gives our true, die-hard fans an exclusive treat," said Marketing Director Dave Stever. Bonnaroo Buzz will be available at Ben & Jerry's Scoop Shops across the nation as well as at the festival in Manchester, TN. "We're going to throw an outrageous Bonnaroo Buzz flavor release party at our Scoop Shops across the nation on May 4th, so if you can't make it to Bonnaroo, we're going to bring the 'Roo to you!" added Stever.
For more information on Ben & Jerry's or to find your local Scoop Shop, visit http://www.benjerry.com/.
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