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Monday, June 7, 2010

Switchfoot's BroAm 6 coming to Cali on June 26

Six years ago, Switchfoot started up a concert/surf contest - aptly named BroAm.

June 26, the creation opens for it's sixth year. This year Timmy Curran, Dynamite Walls, Jon Foreman and Friends, OK Go, Chris Shiflett & The Dead Peasants, The Almost, Kate Voegele and Young the Giant will all be making appearances at Moonlight Beach in Encinitas.

In their own words - "The Bro-Am has been my favorite day of the year ever since we started it back in '05," says Switchfoot's lead singer, Jon Foreman. "To see our hometown come together to help out a deserving group of kids is an incredible experience - surfing, music, and the San Diego scene at its best. Last year was our biggest year ever, and we hope to top it again this year."

In helping out kids, Foreman is talking about the annual charity drive that coexists with the concert/surf show.
The event will benefit San Diego and Oceanside, CA chapters of StandUp For Kids (, a national nonprofit volunteer outreach organization dedicated to making a difference in the lives of at-risk, homeless, and street kids. Funds will be raised at a pre-event auction night set for Friday, June 25th, as well as from beach vendors, sponsors and an after-party at the Belly Up Tavern. Admission to the beach concert is free to the public.

"StandUp For Kids is extremely proud that Switchfoot has chosen our Southern California programs as the beneficiary of their Bro-Am again this year," notes Rick Koca, founder and CEO of StandUp For Kids. "Their dedication, support, and commitment to the homeless and street kids of Southern California is unequaled. For Jon and the band it isn't just about raising funds, but getting to know the kids and the volunteers. Their impact in Southern California is felt long after the last surfboard is put away, the last song has been played, and the last fan has left the beach."

The 2009 Bro-Am raised $100,000 for the charity and drew a crowd of over 7,000. This year's surf contest participants include riders representing Hurley, Billabong, Surfer Magazine, Jedidiah, Surf Ride, Macbeth, Jet Pilot, AKA, and SIMR Surfboards as well as professional surfers Rob Machado, Tom Curren, and Timmy Curran, and members of Switchfoot. In addition, there will be a nerf surf jousting exposition between surf contest heats and an expression session.

Clothing brand Hurley will also have its "Phantom Truck" on location, allowing beachgoers to customize boardshorts, win prizes, and potentially win an all-expense-paid trip to Indonesia with Rob Machado and the Hurley Team.

The Switchfoot Bro-Am will again work with San Diego-based Sustainable Waves to offer cutting-edge solar-powered sound and staging. Sustainable Waves utilizes the renewable energy sources of the sun to deliver 100% pollution-free concerts.

At night, the festivities move from the beach to The Belly Up Tavern in nearby Solana Beach. Teva and Switchfoot will host an after-party there featuring the Bro-Am All-Stars- an all-star cast featuring Switchfoot's Jon Foreman and Bro-Am performers past and present - plus Silent Comedy and The Howls to raise additional funds for StandUp For Kids.Party attendees will get a firsthand look at the illum, Teva's new surf-inspired flip-flop. Tickets to the after-party are $19 ($17 in advance).

you need not want what you can not have, but have what you need -
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